What are the best keyword research tools available?

Keyword research is the process of locating and analyzing the best terms to target and drive organic traffic to your website. It's an essential aspect of any successful SEO campaign and is typically conducted before any other type of optimization begins. As such, it's important to understand which keyword research tools are the best ones for you to use.

Fortunately, there are a variety of excellent tools available for keyword research today. These tools provide different approaches and features that can help you determine which keywords would work best for your particular website or business. Here is a look at some of the top keyword research tools on the market today:

Google Keyword Planner

Google Keyword Planner is one of the most useful and popular keyword research tools available. It provides all the standard keyword search figures, like searches per month and competition levels, along with additional data points like seasonality trends and search volume changes over time. It's important to note that Google Keyword Planner results are often estimated because they are based on past search activity rather than real-time data. However, this is still an incredibly useful tool for determining relevant keywords for a website or a marketing campaign.

Semrush Keyword Research Tool

Semrush's robust suite of SEO products also features their own keyword research tool designed specifically for researching highly targeted long-tail keywords related to your niche or industry. Its intuitive user interface allows you to easily draw insights from hundreds of columns worth of data including CPC rates, competition levels, seasonal trends, SERP position analysis, suggested URLs, related keywords, and more. The tool breaks down large sets of data into detailed visualizations to make understanding results easier for advanced users as well as beginners.

Ahrefs Keywords Explorer

This invaluable tool from Ahrefs provides an array of information about keywords—such as monthly search volumes, click-through rates (CTRs), difficulty scores (based on difficulty in ranking), total number of results in SERPs specific competitor rankings—as well as content suggestions from blogs with similar topics. And with its ability to uncover low-hanging fruit in terms of new niches and topics that have been largely overlooked by competitors using traditional keyword research methods, Ahrefs gives you a strategic edge over your peers when it comes to long-term organic traffic growth potential.

KWFinder

KWFinder uses multiple sources — including Google search auto-suggest — to help you uncover great longtail keywords related both directly and indirectly to your original concepts. This valuable tool also utilizes predictive text analytics algorithms in addition to traditional methods in order to shed more light on related phrases that might have otherwise been missed by more conventional techniques — allowing you improve discoverability even further when conducting market or industry research online."It also includes competitor gap analysis feature so that you can easily identify opportunities where you can outrank competitors quickly by targeting longtail phrases that they may not have previously considered